now anyone who knows me knows that i'm a sucker for clever packaging. and now archer farms, a personal favorite product line, is stepping up their game! their new packaging has been designed by tomorrow who also works with adidas and pixar.
“Target Corporation needed an upscale look for its premium food label—one that would go against the grain, standing out among the clutter, din and hue of typical supermarket shelves. Our solution centers around a fresh “sprout” logo that steers away from a barnyard look that might be expected of a brand called Archer Farms. The system is clean and simple featuring sans-serif fonts, a vivid palette and a decidedly European use of white space.”
i can't wait!